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AdSafe™ is our flagship program to raise awareness of advertising in its various avatars. It is estimated that children watch an average of 362 ads in a day. Advertising not only impacts buying behaviour but a child’s foundational concepts of nutrition, lifestyle, body image, relationships and success.


Designed by a marketing professional, this program helps children decode ads from basic to advanced levels. 

For example, some of the concepts covered include:

 # What is advertising?

 # What is a brand?

 # What is a medium?

 # Who is the target audience?

 # What is the message?

 # How does advertising work?

 # Elements of an ad

 # Advertising strategies

 # Different advertising media

 # Recognizing advertising around us

incoming: love for our workshops!

Mrs. K. Bharati

Principal, CSDAV Sec. School

" I would like to thank you for conducting such an excellent programme.The students loved everything about the programme and hope we have achieved the goal we are seeking.

Indra Raj

Pre-K Student

" I loved listening to the Little Red Riding Hood story during the workshop. Like we listen to mommy and follow rules on the road, now I also learned to follow some rules while watching Anna, Elsa Frozen and Spiderman along with my brother in iPad. (as told to the facilitator)

Uma Maheswari

Mother of 4-year old

" I was worried about how to break some of the habits my kid picked up from watching cartoons and TV. Thanks to the ChildSafeMedia experts who provided me with enough tools and techniques at the MediaParenting workshop. Now I can help my kid understand how to balance screen time and follow some rules even during her on-screen times. Keep up the good work guys!

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