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Both boys and girls receive coded and direct messages on gender on a daily basis, be it from their favourite heros, superheros, cartoons, advertising, movies or TV shows. The greatest danger of this gender programming is the perpetuation of bias from generation to generation. 

Our GenderSafe™ program helps children make sense of these messages, be better able to decode biased gender messaging in media and clarify their own stands.

Some of the concepts this program addresses, in various age-appropriate levels, include:

 # Gender differences, similarities

 # Gender roles - self and society

 # Gender in heroism

 # Gender in humour

 # Gender in success

 # Alternative genders

 # Gender equality


incoming: love for our workshops!

Mrs. K. Bharati

Principal, CSDAV Sec. School

" I would like to thank you for conducting such an excellent programme.The students loved everything about the programme and hope we have achieved the goal we are seeking.

Indra Raj

Pre-K Student

" I loved listening to the Little Red Riding Hood story during the workshop. Like we listen to mommy and follow rules on the road, now I also learned to follow some rules while watching Anna, Elsa Frozen and Spiderman along with my brother in iPad. (as told to the facilitator)

Uma Maheswari

Mother of 4-year old

" I was worried about how to break some of the habits my kid picked up from watching cartoons and TV. Thanks to the ChildSafeMedia experts who provided me with enough tools and techniques at the MediaParenting workshop. Now I can help my kid understand how to balance screen time and follow some rules even during her on-screen times. Keep up the good work guys!

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