"Boys Don’t Cry." - Do Ads convey this?

How many times have you heard that “Boys don’t cry”? That real men never shed tears? That it is the women who have the privilege and burden of crying? That the man, being the “stronger” gender, must “man up,” “be a man,” “act like a man”?

This film by Vinil Mathew for Vogue shows up a mirror to society about how we bully our boys into being emotional wrecks (who in turn wreck others). Watch!