Today, we live in the age of media and technology – the age where media is more powerful and dominating like never before. We adults have become completely addicted to media and usage of gadgets. It is a well-known fact that young ones tend to follow us and learn from what we do. This has created a curiosity in young children and toddlers to explore the gadgets and media.
Nowadays, many parents take pride in saying that their child is able to use gadgets at a very young age, even before they can even read, something which we adults learnt at a much later age. The irony is parents feel proud in acknowledging that a 2 year old can use gadgets with ease. The parents don’t recognise the fact that it is a sign of the child getting addicted to gadgets and media. Parents in their anxiety to provide the best to their children are actually making them addicted to these gadgets. A child’s mind is like blank page. They watch and absorb unconsciously and are influenced by the things they see on the screen.
In today’s society television is a biggest pastime for children and youth. Television involves very little brainwork. Hence the children become lazy and hardly think. Studies have proved that violence watched by children in cartoon shows and other television programs is the cause for aggression and violent behaviour in children. Children become desensitized to all the violence shown. Too much exposure to violence in television shows damages a child by mind and spirit. Studies also show that the number of cases of attention deficit and autism in children has steadily increased in recent years, thanks to the environmental changes and the advancements in technology. These have also contributed to improper and immoral behaviour in children and also in losing their innocence at a very young age. Use of gadgets can cause attention deficit, learning problems, sleep problems, anxiety, hampers cognitive development and childhood depression.
An article published in The New York Times highlights that if children spend too much time with gadgets and less time with people, it hinders interaction and disrupts the normal communication skill development in children. In a family set-up, toddlers often fail to develop their communication since they surround themselves with inanimate objects. Watching television for long hours causes vision problems resulting in them needing to wear spectacles at a very young age. Television also creates stereotypes, for instance all commercials and TV shows it is repeatedly shown that thin girls are beautiful, as a result young girls as young as nine or ten years take to dieting to look slim. As technology advances day by day we adults spend less time with our children, thus children and youth are media darlings. Media has taken advantage of this situation to penetrate into the lives of the children and has been successful in influencing them. Commercials and movies target children to sell their products. Hence the commercials even in kids channels not only showcase kids products but also adult products like beauty products, upcoming movies, branded clothes and shoes etc. Obesity in kids has increased in recent years as a result of consuming more junk foods shown in commercials.
Commercials and movies target children to sell their products. Hence the commercials even in kids channels not only showcase kids products but also adult products like beauty products, upcoming movies, branded clothes and shoes etc.